We executed an influencer marketing campaign for Kolkata based brand to promote their face wash. The goal was to create awareness, generate interest, and build trust among the target audience through authentic content shared by well-known beauty and skincare influencers. These influencers helped highlight the product’s key features such as its natural ingredients, skin-friendly formula, and visible results, creating a strong narrative around the brand’s latest innovation.
The campaign was strategically designed to reach audiences across multiple digital platforms, including Instagram,Facebook and YouTube. Influencers shared product reviews, skincare routines, and before-and-after results to provide real-life usage and credibility. Their content generated high engagement, with audiences showing strong interest through likes, comments, shares, and direct inquiries.
Overall, the influencer marketing initiative successfully boosted visibility and consumer interest in the new face wash. The campaign not only enhanced the brand’s online presence but also contributed to a noticeable increase in product awareness and trust among its target demographic.
PROJECT DETAILS
REACH: 14.2 M
IMPRESSIONS: 9.1M
ENGAGEMENT: 1.1M
VIDEO VIEWS: 19.1M